Munich, July 14th, 2020. Serafin Group company RCR Industrial Flooring formalizes the purchase of POLIDURIT, a company based in Barcelona, for its integration into RCR’s Spanish flooring services division.
POLIDURIT, founded in 1989, is a pioneering company in MAGNESITE flooring. The company has installed more than 2,000,000 m2 with this advanced technology for various industries and warehouses. It has also collaborated with interior architects and decorators to adapt this technique for decorative flooring (luxury stores, museums, design homes ...). POLIDURIT has a very strong international reputation and a portfolio of loyal clients in Spain and throughout Europe.
Emilio Esteban, CEO of RCR Industrial Flooring, adds: “This acquisition completely fits into our global strategy. With POLIDURIT, we integrate a company with expert technicians and unique technology that can complement the systems developed by RCR. Furthermore, magnesite floors are particularly adapted to renovation projects and POLIDURIT will strengthen our PERMANEO offer in flooring rehabilitation in the Iberian Peninsula, Europe, Africa and Latin America, where we are active. In addition, we are going to incorporate the decorative version into our range of RCR Deco systems.”
Benjamín Losada, founder of POLIDURIT, comments: “Joining the RCR Group ensures the future of the company and of our teams. This agreement also represents a recognition of the work we have done and of the strong image established with our specialty: the Magnesite.”