Munich, August 13th 2018. Serafin Group today announced that it has signed an agreement to acquire Bama, a specialty line of shoe care and shoe accessory products, from SC Johnson. With headquarters in Mosbach, Germany, the company sells its products under the brands “Bama” and “Woly” in specialty shoe stores throughout Europe.
“For more than 100 years, Bama has been an established player in the European specialty shoe retail market, offering shoe care, insoles and accessory products. We look forward to support Bama continuing this tradition as it becomes a new, independent business, based on our experience gained in corporate carve-out situations in the past" says Philipp Haindl, founding partner of Serafin Group.
The transaction is subject to regulatory approvals and other customary closing conditions. As private, family-owned companies, neither SC Johnson nor Serafin Group disclose details regarding financial or business transactions.